Time to market: when a worse game is better


The experimental Kinect game FRU was released on July 13 on the Xbox One Store. The Verge called it a "killer app". Engadget an "incredible game", whereas Destructoid gave it a 9.5/10. It's the highest rated camera-based game ever and yet, it sold less than ten thousand copies. At first glance, the issue might seem obvious: "It's a Kinect game". However, the Kinect 2 peripheral has a respectable install base between 3 and 4 million units, so only the 0,0025 % of the potential target bought the game. What we can learn from this experience?

Language: English

Level: Intermediate

Mattia Traverso

- - Freelancer

Mattia started experimenting with Flash in 2009, then entered the finals of the Independent Games Festival 2011 with his "One and One Story", a platform game about love which used game mechanics to tell its narrative. He then went on to release Xbox One's 2016 highest rated exclusive "FRU", a game awarded a 9.5 from Destructoid which retains an 84 average on Metacritic. His journey then lead him to Ovosonico, where he took the role of Lead Designer on "Last Day of June", a narrative title in collaboration with Grammy-nominated Steven Wilson and 505Games. He is now freelancing!

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