Time to market: when a worse game is better
The experimental Kinect game FRU was released on July 13 on the Xbox One Store. The Verge called it a "killer app". Engadget an "incredible game", whereas Destructoid gave it a 9.5/10. It's the highest rated camera-based game ever and yet, it sold less than ten thousand copies. At first glance, the issue might seem obvious: "It's a Kinect game". However, the Kinect 2 peripheral has a respectable install base between 3 and 4 million units, so only the 0,0025 % of the potential target bought the game. What we can learn from this experience?
Mattia started experimenting with Flash in 2009, then entered the finals of the Independent Games Festival 2011 with his "One and One Story", a platform game about love which used game mechanics to tell its narrative. He then went on to release Xbox One's 2016 highest rated exclusive "FRU", a game awarded a 9.5 from Destructoid which retains an 84 average on Metacritic. His journey then lead him to Ovosonico, where he took the role of Lead Designer on "Last Day of June", a narrative title in collaboration with Grammy-nominated Steven Wilson and 505Games. He is now freelancing!